Book Signing for new edition of Senior Cohousing

One of the best ways to get a new senior cohousing community started in your town is to organize a book signing at your local, if not larger, yet preferably independent bookstore.  The best method to get that started is to walk into the store with a copy of the new book, and several press clippings about senior cohousing — which is easy since last year cohousing was on the front page of the L.A. Times last year, and the N.Y. Times the year before that — and a great A.P. story by Andrea Sainz just appeared in 320 newspapers nation wide.  If you’re serious about planning a book signing or just want to get the book into your local book store, send a self addressed 10” x 17” envelope and we’ll put a press package in the mail to you with 10 – 15 news articles about Senior Cohousing.  

Bookstores often say that they only carry books if the book or the concept has received significant press or if people are coming in the door asking for it.  You will need to show the “significant press.”  But we find that once we show the plethora of news articles, bookstores are game to give it a try — and end up pleasantly surprised with the number of book sales.  Rick, the bookstore manager of Elliot Bay Books in Seattle, Washington says that our first book sold over 550 copies after the signing we did there.  It also resulted in about a dozen communities being built in the Seattle area.  

For more information on this topic check out the blog at http://www.mccamant-durrett.com

Filed under:
Cohousing, Group Formation, Senior Living, Upcoming Events by charlesdurrett